Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. The book teaches :
1.The success essentials of selling in a bad economy.
2.Overcoming call reluctance.
3.Filling your pipeline with new business.
3.Staying positive, despite rejection. 4.Use social media to get yourself out there & known.
5.The grass is always greener effect. Choose something and stick to it.
6.Demand success in the same way as you demand oxygen.
7.Working for the commission is the safest thing, as you’re in control of your money. 8.People pay more for an agreeable, positive experience than for a great product.
9.Shorten your sales process. Value your customer's time.
10.Price is not your problem. You are your problem.
11.Sell the client on their need.
12.Give! Make the client feel serviced rather than sold.
14.Work on filling your pipeline.
15.Buy your own product