This miraculous teeth whitener is an excellent and natural way to whiten your teeth. It's easy to use. Just brush on like toothpaste. It's gentle on gums and sensitive teeth. The secret is in the activated charcoal powder, milk & collagen. It's great for removing stains caused by smoking, coffee, soda, red wine, tea and more. We have one goal with this charcoal teeth whitening powder and that is to provide you with an easy to use a natural product, yet works extremely well in helping you achieve a smile you can be proud of.