Online marketing, also known as digital marketing, is a strategy used by businesses to promote their products or services through the internet. It encompasses various techniques to reach and engage potential customers, enhance brand visibility, and drive sales. Common online marketing channels include social media, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and affiliate marketing.
Each channel serves unique purposes and allows businesses to target specific audiences effectively.
With the increasing importance of the internet in people's lives, online marketing has become a crucial aspect of any successful marketing strategy.