Every branding tries to achieve any of the two key objectives;
Create awareness of the brand to people who have never heard about the business, products, and services. This is awareness focused without requesting the audience to buy or any other aggressive call to action.
Reinforce your brand. This is mostly for well-known brands. The goal is to keep the brand in the customerâ€TMs mind during their next purchase. The branding could include; offers new product or services, and others.
As you think through your vehicle branding, identify what you intend to achieve. Its recommended you work on fulfilling one goal BUT if you are a marketing expert, you can target more than one g