The final results, which reveal the most important features of iPhones, were achieved with the help of SPSS Statistics by analysing 200 reviews from Amazon about iPhone 6S and 7. Descriptive statistics, group comparison tests, and linear regression were applied to deliver the desired outcome. Aspects, such as general features and options, camera quality, battery life or design currently seem to be the most important for the users. How this attitude will change in the future, and how smartphones will look like after all, is speculated in the final part of the paper.