Professional Description
I am a Digital Marketing and Performance Marketing Specialist with 5+ years of experience developing and executing data-driven strategies across eCommerce, healthcare, beauty, retail, and FMCG. I specialize in paid advertising, customer acquisition, audience segmentation, conversion optimization, and campaign scaling across Meta, Google, TikTok, and other digital platforms.
I have a strong track record of using data and customer insights to improve campaign performance, increase revenue, reduce acquisition costs, and drive sustainable business growth.