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Built to Last Book by Jim Collins and Jerry I. Porras
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Books
Type
Business
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- Built to Last book by Jim Collins and Jerry I. Porras
- summary: "Built to Last" is a bestselling business book written by Jim Collins and Jerry I. Porras. The book examines the characteristics and practices of successful and enduring companies, aiming to uncover the principles and strategies that contribute to their long-term success.
Collins and Porras conducted a six-year research project to identify and analyze exceptional companies that have stood the test of time and outperformed their competitors over decades. The authors compare these "visionary" companies to their industry counterparts and distill their findings into a set of common principles and practices.
The book emphasizes the importance of having a strong core ideology that guides the company's decisions and actions. This inc
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