- Expert Secrets Book by Russel Brunson - The underground playbook for converting your online visitors into lifelong customers
- "Expert Secrets" is a book by Russel Brunson, published in 2017. The book is aimed at entrepreneurs and business owners who are looking to build an online following and convert their website visitors into loyal customers. Brunson draws on his experience as a successful internet marketer to offer insights and strategies for creating compelling content, building a brand, and generating sales. The book is divided into two sections: "Creating Your Mass Movement" and "Creating Belief." In the first section, Brunson discusses how to build a loyal following by establishing a mission, crafting a compelling story, and using social media and other tools to build a community. In the second section, he delves into the psych