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- "The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd" is a book written by Allan Dib. In this book, Dib presents a comprehensive and practical framework for developing an effective marketing plan. He emphasizes the importance of simplicity and clarity in marketing strategies, advocating for condensing complex plans into a single, concise page. Dib covers various key elements of marketing, including defining target markets, crafting compelling messaging, selecting appropriate marketing channels, and implementing measurement and tracking systems. The book provides actionable insights, step-by-step guida