Yum Yum by armuf
is a 2024 floral-fruity gourmand fragrance for women designed to smell like a sweet, playful "milkshake." It features vibrant notes of wild berries, cherry, and orange, settling into a powdery vanilla and musk base. Packaged in a whimsical, dessert-inspired pink bottle, it is popular for being a long-lasting, youthful scent.