Deep Hydration: Contains natural oils like Jojoba and Argan, which mimic the skin's natural sebum to deeply moisturize the skin underneath your beard.Itch & Flake Relief: The lightweight formula is highly effective at eliminating "beard dandruff" and soothing the irritation associated with new growth.Frizz Control: Users report that it makes burly, coarse beards more manageable, shiny, and soft to the touch