Shop branding is the process of applying your company's visual identity to your physical business space.
It goes beyond simply putting a logo on a wall. Effective shop branding combines signage, colours, graphics, promotional displays and other branded elements to create a consistent customer experience.
Depending on the business, shop branding may include:
Main shop signage
2D or 3D logo signage
Illuminated signage and lightboxes
Window graphics
Wall branding
Promotional posters
Counter and reception branding
Product display graphics
Directional signage
Opening-hours stickers
Floor graphics
Branded glass doors
Exterior banners
Branded promotional materials
A small retail outlet may only require a shopfront sign and window graphics, while a larger showroom may need a complete combination of exterior and interior branding.