Sales and Marketing Executive

Making outbound calls to prospective customers Explaining products, services, or offers over the phone Generating and qualifying sales leads Scheduling appointments for sales representatives Handling customer inquiries and objections Maintaining accurate call records and customer information Following up on previous conversations and leads Conducting customer surveys and feedback collection Achieving daily, weekly, and monthly call targets Ensuring professional and courteous communicationdentifying and contacting potential customers Understanding customer needs and presenting suitable solutions Conducting product demonstrations and sales presentations Negotiating prices and closing sales deals Building and maintaining strong customer relationships Following up with existing clients for repeat business Meeting sales targets and performance goals Preparing sales reports and updating customer records Coordinating with marketing and customer service teams

Excellent communication skills – ability to speak clearly and confidently. Persuasion and negotiation – convincing customers to consider or purchase products/services. Customer service skills – understanding and responding to customer needs professionally. Active listening – paying attention to customers and identifying their requirements. Product knowledge – ability to learn and explain products or services accurately. Confidence and interpersonal skills – comfortable speaking with different types of customers. Target-oriented mindset – ability to work toward sales targets and deadlines. Problem-solving skills – handling customer objections and finding appropriate solutions. Computer skills – familiarity with email, Microsoft Office, CRM systems, and telephone systems. Time management – managing calls, follow-ups, appointments, and customer records efficiently. Resilience and patience – handling rejection and difficult customers without losing motivation.

Education: KCSE or equivalent; some employers may prefer a certificate, diploma, or degree in Sales, Marketing, Business Administration, or a related field. Communication skills: Good spoken and written English; knowledge of Kiswahili or other local languages can be an advantage. Computer literacy: Basic knowledge of computers, email, Microsoft Office, and customer management systems. Customer service skills: Ability to communicate professionally and handle customer questions or complaints. Sales ability: Confidence in persuading customers, explaining products/services, and closing sales. Telephone skills: Clear and professional phone etiquette and the ability to make and receive many calls. Experience: Entry-level positions may accept candidates without experience, while some employers require 1–2 years of sales, telemarketing, or customer-service experience. Personal qualities: Self-motivated, confident, persistent, target-oriented, patient, and able to work under pressure.