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Nairobi, Parklands/Highridge
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Contagious Book by Jonah Berger
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Books
Type
Science
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- Book Summary: "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger explores the science behind why certain ideas, products, or messages go viral while others don't. Berger delves into the factors that make content contagious and shares six key principles that contribute to contagiousness: social currency, triggers, emotion, public visibility, practical value, and stories. Through engaging stories and research-backed insights, the book provides valuable strategies for creating contagious content and maximizing word-of-mouth marketing. Berger emphasizes the importance of understanding human psychology, leveraging social influence,
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