Google Ads Specialist

● Manage and optimize Google Search Ads campaigns for multiple U.S.-based service businesses, focusing on lead generation and cost efficiency. ● Conduct keyword research, search term audits, and implement negative keyword strategies to improve traffic relevance and lead quality. ● Create and test Responsive Search Ads (RSAs) including optimized headlines and descriptions to improve CTR and conversion rates. ● Monitor key PPC performance metrics including CPC, CTR, conversion rate, CPL, and impression share to guide ongoing optimizations. ● Analyze lead quality through call tracking systems and CRM data, refining geographic targeting and match types to reduce irrelevant inquiries. ● Prepare monthly PPC performance reports summarizing ad spend, clicks, leads, and CPL, providing actionable performance insights to internal teams. ● Troubleshoot underperforming campaigns by adjusting bidding strategies, keyword targeting, budgets, and ad copy to improve ROI and campaign efficiency.

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K.C.S.E certificate k.C.P.E certificate