ALADA BODY WASH IS A GENTLE YET EFFECTIVE CLEANSER FORMULATED TO REMOVE DIRT, EXCESS OIL, AND IMPURITIES WHILE KEEPING YOUR SKIN SOFT, FRESH, AND HYDRATED. ITS RICH LATHER LEAVES A CLEAN, SMOOTH FEEL WITHOUT DRYING THE SKIN, MAKING IT SUITABLE FOR DAILY USE ON ALL SKIN TYPES. It gives one an even, radiant and brighter skintone.