● Manage and coordinate all marketing, advertising, and promotional staff and activities
● Conduct market research to determine market requirements for existing and future products
● Analyze customer research, current market conditions, and competitor information
● Develop and implement marketing plans and projects for new and existing products
● Expand and develop marketing platforms, including social media platforms
● Manage the productivity of the marketing plans and projects
● Monitor, review, and report on all marketing activity and results
● Determine and manage the marketing budget
● Deliver marketing activity within the agreed budget
● Report on return on investment and key performance metrics
● Develop pricing strategy
● Create marketing presentations
● Liaise with media and advertising
● Collaborate with the sales function
● Monitor industry best practices