End caps are display fixtures located at the ends of retail store aisles, designed to capture shopper attention and promote featured products. Positioned in high-traffic areas, they offer prime visibility and are often used for seasonal items, promotions, or new product launches. End caps maximize limited floor space and encourage impulse purchases by presenting products in a more prominent and accessible way compared to regular shelf placement. Retailers strategically use end caps to boost sales and enhance brand exposure, making them a valuable tool in visual merchandising.