Proven track record: at least 2–4 years of dedicated experience managing and ranking service-area businesses (sabs) or multi-location brands.
Local search mastery: deep understanding of proximity, relevance, and prominence ranking factors within google's local algorithm.
Tool stack proficiency: expert hands-on knowledge of google search console, google analytics, ahrefs/semrush, and specialized local tools like brightlocal, local falcon, or whitespark.
Conversion-first mindset: solid understanding of how local profiles affect click-through rates (ctr) and conversion paths (calls, whatsapp, forms).
Independence: self-motivated professional capable of executing audits, finding ranking gaps, and proving roi independently.
Experience in service industries (facilities management, cleaning, logistics, or technical maintenance) is a distinct advantage.