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Nairobi, Nairobi Central, 1 hour ago
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Alchemy Book by Rory Sutherland
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- Book Summary: "Alchemy" by Rory Sutherland is a thought-provoking exploration of the power of perception and how it shapes human behavior and decision-making. Sutherland, an advertising expert, challenges conventional thinking and offers fresh perspectives on how to solve problems and create value in business and everyday life. Drawing from his experience in the world of marketing and advertising, he highlights the significance of understanding human psychology, biases, and the hidden drivers behind people's choices. Sutherland argues that by leveraging the principles of behavioral science and applying the alchemy of perception, we can unlock new possi
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