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Nairobi, Nairobi Central, 2 hours ago
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Blue Ocean Shift Beyond Competing Book by Renée Mauborgne
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- Book Title: Blue Ocean Shift Beyond Competing Book by Renée Mauborgne and W. Chan Kim
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- Book Summary: Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.
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