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Nairobi, Nairobi Central, 3 hours ago
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Hooked: How to Build Habit-Forming Products Book by Nir Eyal
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- Hooked: How to Build Habit-Forming Products Book By Nir Eyal
- Summary: "Hooked" offers a practical framework for product designers and entrepreneurs to understand how to build products that engage users and encourage repeated use. Eyal introduces the "Hook Model," which consists of four stages: trigger, action, variable reward, and investment. He explains how these stages can be strategically designed to create a habit loop that keeps users coming back to the product.
The book delves into various examples from technology companies and industries to illustrate how the Hook Model can be applied effectively. Eyal explores the ethical considerations involved in building habit-forming products and emphasizes the responsibility of product creators in promoting positive user experiences.
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