"Ikigai" is a Japanese concept that roughly translates to "reason for being" or "purpose in life." It's often depicted as the intersection of four elements: what you love, what you are good at, what the world needs, and what you can be paid for. Finding one's ikigai involves discovering activities or pursuits that fulfill all of these aspects, leading to a sense of fulfillment, happiness, and satisfaction. It's a holistic approach to finding meaning and purpose in life.