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Nairobi, Nairobi Central, 1 hour ago
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Obviously Awesome Book by April Dunford
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Books
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Guide
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- Book Summary: "Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It" by April Dunford is a practical guide to product positioning that helps businesses stand out in a crowded market. The book introduces the concept of "Positioning Statement" and provides a step-by-step framework to create a clear and compelling positioning strategy. Dunford emphasizes the importance of understanding customer needs, identifying unique features and benefits, and effectively communicating the value proposition to target customers. With real-world examples and actionable insights, the book offers guidance on refining positioning,
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