What’s a bid in “Pro Sales”?

A bid is the price you’re willing to pay for one click. The higher your bid, the more people you’ll reach through promotion. 

Bids are now set per Bid Group — every ad in a group shares the group's bid, and different groups can have different bids.

You can set a custom bid within the available limits. The exact range depends on the category of your ads. In Kenya, bids range from KSh 8 to KSh 39, and the maximum bid is the same for all Boost Packages.